My Account 
How you can benefit from it:
- Boost conversions by highlighting those products that caught your users’ eye and they are possibly interested in;
- Improve the user experience by providing quick links to your users’ beloved products and build a stronger connection with them;
- Send strategic emails to push your users to buy: invite them to come back to your site by reminding them of the products they were interested in;
- Encourage your users to buy by offering them a discount code and dedicated promotions on the products they have viewed.
